Welcome to Our World
We're the team behind the moment shoppers say yes.
Trigger Agency is a Singapore-based retail activation and shopper marketing agency built for one job: getting brands noticed at the exact moment a shopper is deciding what to buy. We work with FMCG, F&B and retail brands across Singapore's major supermarket chains, malls and high-traffic venues — turning a few seconds of shelf attention into trial, purchase and repeat business.
We're not a traditional ad agency, and we're not a manpower-only staffing firm. We sit in between: a dedicated shopper marketing partner that plans the activation, trains and deploys the people on the ground, builds the in-store experience, and reports back on what it actually achieved.
Quality First
We deliver exceptional results in everything we do, ensuring your satisfaction at every step.
Expert Care
Our experienced team brings skill and passion to every project, no matter the size.
Real Results
Proven outcomes that speak for themselves and make a meaningful difference for your business.
Why Work With Us
Singapore retail experience. Our ambassador network has been deployed across 9 major retail chains in Singapore, giving us first-hand knowledge of how each store environment, shopper flow and approval process actually works not theory, ground experience.
Trained, brand-briefed team. Every ambassador is trained and scripted to your brand before they ever step on the floor, so every shopper interaction stays on-brand and on-message.
Fast, flexible deployment. Campaigns can scale up or down quickly, whether you need a single weekend roadshow or an ongoing supermarket sampling programme.
Measurement that matters. We track engagement, conversion, repeat purchase and ROI on every campaign, with post-campaign insight reports that show what worked and how to scale it.